About Ruby & Grace

Ruby & Grace isn’t just a shop—it’s a little labour of love, growing and evolving just like the two special little people it was named after.

When I started this business during Covid, Ruby and Grace were just 3 and 5 years old. As they’ve grown, so has this little shop. What began as a dream quickly became a carefully curated collection of beautiful things—timeless toys, enchanting books, and thoughtful gifts—each one carefully chosen and thoroughly inspected by my tiny helpers.

With a background in psychology, I know that play isn’t just about having fun (though there should be plenty of that too!). It’s how little ones make sense of the world, build confidence, and grow into the vibrant, curious humans they are meant to be. That’s why every item I stock is designed to inspire creativity, storytelling, and open-ended adventures.

Although the shop has grown, it’s still run with the same love, care, and a touch of everyday magic. And when you place an order? It’s still me carefully wrapping your parcel—just one mum making sure your happy mail arrives with a little extra love.

Thank you for supporting my family and our small business. It truly means the world. I hope you find something you love as much as I’ve loved choosing it for you.

Helen x